KIR

"KIR (pronounced as cure)" means, "Keep It Real".

Not only is it our principle but it is also a lifestyle. We are a clothing line that embodies authenticity, confidence, and raw individuality. KIR is NOT about fitting in. We are individuals that have found a community that respect and love us for who we are. We embrace our own uniqueness both perfections and imperfections.

KIR is about standing out and always being honest to yourself as well as those around you. To always stay in your purest form and never to sugar coat anything. In a world saturated with curated images and filtered personalities, authenticity is refreshing. When you are wearing official KIR merch, you are not only putting on clothes but confidence, honesty, realism and the persona of a growing, capable, determined and hard-working individual. KIR celebrates realness in a world that has be infiltrated by fake news, relationships and more.

Often times, we find ourselves associating with gym peers. In the gym, we are able to grow and become better both physically and mentally. That is why we have decided to make KIR not only for people focused on self growth but turn our line into active wear as well.

Join the movement.

Celebrate real people with real stories, and real connections.

Be a part of something bigger than fashion, be a part of the KIR community. 

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Keep It Real

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